Anthony Beck
Organisation: Eclipse Medical Innovations Ltd.
Eclipse Medical Innovations were looking for a graduate to develop their e-marketing function. Anthony Beck has been working on the development of the company’s online shop and search engine optimisation.
Eclipse Medical Innovations is a new start up company concentrating on selling medical products to the Occupational Health and Primary Care market. They needed somebody to work on their online shop and e-marketing capabilities to develop the business further.
Anthony Beck has created a fantastic online web shop for the company which features hundreds of products he has also been working on a range of e-marketing initiatives during his placement.
“This project has been a great experience for me as I have had the chance to create a web shop, populate the website with products, develop the search engine optimisation side of the business to ensure we appear prominently in Google search results, I’ve developed email marketing campaigns, and online adverts through Google Adwords.”
“The website traffic is increasing every day. The website has been generating many sales and hopefully it will increase when I introduce more products to the system.”
“I am also creating a 40 page catalogue using Photoshop; this will be inserted into an Occupational Health Magazine. The catalogue will be printed and this should give us a great launch into the Occupational Health market.”
Ian Mortimer, General Manager at Eclipse Medical Innovations has already offered Anthony a position with the company once the placement has ended.
“Anthony has transformed an off the shelf website into a highly effective web shop and marketing tool. We have excellent SEO on our site and impressive link building via twitter and Facebook etc. He has excelled in developing our own introductory catalogue and produced e-mail marketing campaigns. He is also developing our front end on SAP accounts.”
“We didn’t have an e-marketing capability before Anthony started on placement and it is essential that we develop this role if the company succeeds. I have made Anthony IT and Web Manager, with company owner Raj Singh and he has impressed us enough to ensure a permanent position will be available at the end of his placement.”
